I agree - I don't think the marketing works all that well for it. I don't think it's a hoax or anything - I'm positive it's real. You can look up there office and company on various sites.
The existence of a company does not in any way mean that this can't nonetheless be a hoax. The president and its two executive directors all happen to be related, as well... Which, while not damning, is also not particularly encouraging to me.
The machine and hydrogen production seems legitimate, and it makes sense. I think what they are appealing to is the environmental cause for the fundraising - if the machine works as it says it does, it will certainly have a positive impact.
The machine that they demonstrate is literally just a hydrolysis machine. You could build one in your garage. What they advertise, if it works as they advertise, might reduce particulate emissions, but at the cost of increased CO2 emissions (or even methane, which is worse). It's not entirely clear what the environmental effects would be without more information.
From what I understand, the hydrogen is burned (along with the diesel fuel) during combustion.
If the hydrogen is actually burned along with the diesel fuel during combustion, then their campaign is outright lying. Combustion is just a chemical process where a fuel (in this case diesel and maybe hydrogen) reacts with an oxidant (in this case atmospheric oxygen). If the hydrogen is burned in this process, then it is just forming water, and there is no overall oxygen production by this machine. But other things could happen, too. Perhaps it does improve the combustion efficiency of the diesel, but the hydrogen-rich environment could result in single-carbon hydrocarbons (namely methane) which is a far worse greenhouse gas than CO2.
The result being less diesel fuel burned and it being burned more efficiently. The machine - the Leefh2 or whatever, runs off electricity, which would be produced in the vehicle - via alternator. Now of course, the use of electricity has a negative impact on efficiency, but what I believe they're saying is that the net of these two processes is still a significant increase of efficiency.
Again, it's possible that, if the machine works as advertised, that the improved combustion efficiency makes up for the energy cost of the hydrolysis. But they give no details, no statistics. And they're asking for $500,000. That's offensive to me; no one deserves $500,000 of no-strings-attached funding (the investors don't even get any ownership of the company!) without providing much more evidence of feasibility than these people have. I don't care what they say
, anyone can say anything. They have to prove it, and they don't - not even at a small scale or low efficiency!
Also, I think the unique thing here is that the machine creates hydrogen on demand vs. existing hydrogen powered or assisted cars. Hydrogen burning hybrid cars is nothing new - however, you simply fill their hydrogen tanks and it burns it. The issue with this is, like gasoline, hydrogen is combustible and not readily available (you'd need a special hydrogen filling station, like a gas station). So the unique thing with this machine is that it creates the hydrogen and then instantly consumes it, leaving no hydrogen sitting there.
Ok, but it also means that instead of filling a small tank with hydrogen (which is very light), it means filling a large tank with water (which is very heavy). Water may be easily accessible, but if you're feeding this into an engine then you're going to want to be sure the water is very clean, your'e still going to have to be careful where you're filling it with.
No, the only thing these people demonstrate is a working hydrolysis machine, which is completely unexciting. I could do it in my garage tomorrow, albeit not as fancy as theirs. If they want funding, they had better prove that their hydrogen injection system actually does what they claim.