I'm enjoying it, but I'll second that it's not a game for everyone. I find it pretty relaxing, actually (once I learned enough to keep my people from starving and freezing to death constantly, anyway), until something bad happens. Like a disaster, or if I'm not paying attention and my food/clothes/tools dwindle, or if I expand too quickly or take in too many nomads. I really like the game's atmosphere, including the music and the sound.
I do have this niggling feeling that after playing a few games on each of the different map types and sizes I might run out of things to try. It's not like SimCity (not talking about the new one, I haven't played that because fuck EA) where I can try to focus on a commercial, industrial or residential city, or aim for density or sprawl, or combinations of all of the above. A house in Banished is a house (except for wood/stone but that's pretty basic). Additionally, every town in Banished needs a certain number of blacksmiths, tailors, etc. (the crafting professions) determined by population. There is no reason to go beyond that (unless you're using some of the goods for trade) and it's not feasible to try to do without. The only buildings that are really optional are the happiness inducing ones, whose effects often feel pretty minimal. The hunting/gathering/foresting buildings are important but kinda require a certain setup (small outposts in flat land away from civilization). I suppose if your community is very spread out you could incorporate them into your general layout and just assign fewer people to each building, and build more of them. Would certainly make for an additional challenge.
There are still some thematic possibilities, though. You could try to keep things spread out or go for more dense population centers; you could try to do without farming altogether, or focus on other subsets of the food industry. You could try to set up one or two industries to really overproduce and trade those for things you choose not to make. I only just realized that I could place orders with merchants, asking them to bring specific things next time they stop by (or to bring them every time). There are also settings to have your trading dock automatically buy certain goods from merchants. Eventually I'll experiment with these, but it seems like it would be a real challenge to rely solely or even mainly on irregular merchants for critical goods. Right now I'm trying to expand as much as possible but that needn't always be the goal.
One thing I really wish existed: a map preview! Right now it doesn't matter so much since the experience is new and any map I get will be interesting enough. Later I'm sure I'll want to play around in specific scenarios, and it would be nice to be able to preview the map seed without having to actually start a game.